Abell s Three Dimensional Model Example
What is Abell's Three-Dimensional Model?
Abell's Three-Dimensional Model is a marketing model developed by Professor Derek Abell in 1980. It is based on the idea that businesses need to develop strategies for each of three distinct dimensions: customer, product, and technology. The model proposes that businesses should focus on the customer to determine what the product will be, and then use technology to make sure that the product meets the customer's needs. This is important because it helps businesses understand how to best serve their customers and develop a product that meets their needs.
The Three Dimensions of Abell's Model
Abell's Three-Dimensional Model is made up of the three dimensions of customer, product, and technology. The customer dimension focuses on understanding the needs and wants of the customer. It involves researching the customer base and developing an understanding of their needs and wants. The product dimension focuses on understanding the features and benefits of the product that will best meet the customer's needs. The technology dimension focuses on the technology that will be used to deliver the product to the customer.
Benefits of Abell's Model
Abell's Three-Dimensional Model provides businesses with a structured approach to developing a marketing strategy. By focusing on the three dimensions of customer, product, and technology, businesses can ensure that their product meets the needs of their customer base. Additionally, Abell's Model helps businesses to identify the technology needed to deliver the product to the customer. This can help businesses stay ahead of the competition, as they will be able to offer the most up-to-date technology to their customers.
Example of Abell's Model
An example of Abell's Model is the development of a new smartphone. In this case, the customer dimension would involve researching the customer base and understanding their needs and wants. The product dimension would involve developing the features and benefits of the smartphone that best meet the customer's needs. Finally, the technology dimension would involve researching the latest technology and determining what technology will be used to deliver the product to the customer.
Limitations of Abell's Model
One of the main limitations of Abell's Model is that it does not take into account the competitive environment. While it is important to understand the customer and develop a product that meets their needs, businesses must also consider the competitive landscape in order to stay ahead of the competition. Additionally, Abell's Model is only applicable to a certain type of product and may not be suitable for all businesses.
Conclusion
Abell's Three-Dimensional Model is a useful tool for businesses to develop a marketing strategy. By focusing on the customer, product, and technology dimensions, businesses can ensure that their product meets the customer's needs and stay ahead of the competition. While there are some limitations to the model, it is still a valuable tool for businesses looking to develop a successful marketing strategy.
